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Does T-shirt marketing work?

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Once I read about a really ingenious marketing idea where a site owner paid teens to walk around their local mall wearing T-shirts that had a coupon code and website printed on it.  When the person seeing the shirt went online (whether using a computer or smart phone) and entered the code, they got instant access to some type of music download.  He claimed the idea led to lots of sales. So maybe this is a good way to advertise products and promotions, especially in a big city or with a niche group such as teens that pay attention to t-shirts and other accessory items that are imprinted. 

05-05-2014, 01:56 AM
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