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Does any one use URL shortners - what is the benifit of URL shortners

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I saw many people use Google URL shortener to shorten their Site URL when promote their site in YouTube videos or for promotion on facebook or twitter. Is this good for seo? Does using URL shorter has any real benefit on site promotion.
I am little confuse. Can someone through some light on this matter

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05-07-2014, 01:55 AM
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well I use my own URL Shorter
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check it out works great Smile

05-07-2014, 04:13 AM
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Sometimes, the forum signature line only allows for limited character space.  So for those links, I will shorten the destination url, especially when linking to a specific page or post that has a long link as this allows me to devote most of the character space in the signature link to my advertisement. 

05-09-2014, 02:39 AM
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